This half-finished drawer was made by an architect with a post graduate title at the back of his name. The drawer is ready to be sent to an apartment or office, I don't know for sure. Doing this small scale interior designing, he can feed his family consist of a wife and a child. Employ two helpers and one or two freelancers. He can't really buy a house, let alone of make a living for his parents. But he surely feed his employee's family.
I took this picture when I was on my way to the office. Being trapped too long in a traffic jam in every single day effected my mind. I used to wonder "What the hell am I doing here in advertising? Working late, and I am doing things who can easily be replaced by some other people. Even if this industry collapse, who will ever miss commercials on TV? Billboards or newspapers and magz? No one. So why would I do something people don't need?" I even wondered worse things like "I lied to people. The product doesn't really make you look even more beautiful, the food supplement will only works if you do its tons of notes of healthy life habit, the product will not make you feel even more confident, and many more."
But I then I remember what my mom said, everyone has their rule in this universe. When advertising means sales; it means we are helping the factory wheel keeps moving and it means welfare for the employees as well as the indirect farmer or fishermen or scientist. Yes we are not those noble doctors who help directly or chefs who are happy if the customer loves the food they cooked. But isn't it the circle of life where the world needs good men as well as the bad ones? And if we are meant to be mediocre, ... that is fine as well. It is us who think that we are special.
"Yes, we are special in our own way but never think we are special in order to compare with others." That's what my Mom told me long ago yet it is hard for me, still, to apply.
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